• CELEBRATING BUFFALO TOGETHER
    #totallybuffalo

    CELEBRATING BUFFALO TOGETHER
    #TOTALLY BUFFALO

 

Social Shopping has become a HUGE trend – and it’s only getting bigger.

Shop. No drop required.

There was a time when I loved shopping. Like, loved it. Everything about it. Perusing the shops for nothing in particular; whatever caught my eye.

Now, I dread it. I break out in hives when I have to ‘run’ to the store.

Two reasons – Emma and Ella.

Taking kids shopping is the pits. I love them dearly, but they’re no fun to shop with.

I’m also too busy to shop. Well, too busy to shop in shops.

Times have changed.

Gone are the times of mall visits, big box changing rooms, and searching for the perfect parking spot. Now, shopping is more social in one way, and much less social in another. It’s all done so quickly.

Social commerce is nothing new, but it is growing by leaps and bounds. Brands are providing easier ways to buy – their goal of course, is getting your purchase in the bag, or rather virtual shopping cart. More networks are giving brands new ways to sell. Easier. Faster. I have the Amazon app and can proudly say that I can place an order in about three minutes from beginning to end. Less time than it takes to get into my car in anticipation for a trip to the store.

According to a Sprout Social Index 57% of consumers are more likely to buy from a brand they follow. And, get this; 75% have made a purchase because they saw it on social media. The power of social media is unparalleled when it comes getting your products in the eyes, and hands of the consumers.

And, all of this is taking impulse buying to a whole new level. Forget the purchase funnel – there’s not time for any of that. Social platforms like Pinterest, Houzz, Twitter and Instagram are all throwing everything they can out there. We know mobile is king and in this case, it’s all about the in-app purchases. It’s almost dangerously easy.

Almost.

If we all weren’t so busy; but the truth is, we’re out of time. For many of us, dragging our kids to the stores isn’t as fun as one might expect. But, we’re on our mobile phones regularly during the day. And night. So, as we scroll Instagram, why wouldn’t we want to just click, click, and click our way to whatever is in the gorgeous picture. Oh, we can. Or at least we soon will be able to.

IMAGE SOURCE 

According to Tech Times, Instagram is testing a shopping feature that will give followers the opportunity to learn more about products that are listed in the picture, without having to leave the app. They’ll also be redirected to the company’s website to make the purchase if they’d like to.

Sounds dangerous. And amazing.

It’s only available to a sample of users with only about ten brands that include Kate Spade, Michael Kors, and Macy’s. It’s like an advertisement that comes to life. There will be a ‘view icon’ on the picture – just tap and you’ll find a description of the product, the price and more pictures.

The truth is, millennials are completely integrated into the tech world. They’re used to virtual shelves, virtual shopping cards, and getting what they need – right now. I’m not judging; I totally get it. There’s just no time. And maybe no desire. When you know just what you want, why bother going into the store to get it when you can have it delivered to your home in 24 hours.

If you can’t seem to make up your mind on what you want or need, just pop online.  There’s a huge trend in researching just what you want based on social sites. Consider Kim Kardashian West  and her make-up line that flew off virtual shelves and into homes around the world; selling out in minutes. She sold $14.4 million in contour kits on her first day of business, all before lunchtime in LA.

I know. Crazy.

Back in the day, we had relationships with the small stores we loved. Then, the big box stores changed all that – now, we don’t even talk to people anymore. No need. It’s just me and my laptop. Or my phone. Or my tablet.

Whatever you think – one thing is certain. It is a great time to be a consumer.

 

Mary Friona

Mary Friona

Following my heart with my husband and four daughters. An Emmy Award winning journalist lucky enough to work in television & radio for 20 years - seeing wonderful places, meeting great people and telling their stories.

Leave a comment